diff --git a/modules/setting/admin.go b/modules/setting/admin.go
index 07b8ef089..eed3aa22c 100644
--- a/modules/setting/admin.go
+++ b/modules/setting/admin.go
@@ -20,6 +20,7 @@ func loadAdminFrom(rootCfg ConfigProvider) {
 	sec := rootCfg.Section("admin")
 	Admin.DisableRegularOrgCreation = sec.Key("DISABLE_REGULAR_ORG_CREATION").MustBool(false)
 	Admin.DefaultEmailNotification = sec.Key("DEFAULT_EMAIL_NOTIFICATIONS").MustString("enabled")
+	Admin.SendNotificationEmailOnNewUser = sec.Key("SEND_NOTIFICATION_EMAIL_ON_NEW_USER").MustBool(false)
 	Admin.UserDisabledFeatures = container.SetOf(sec.Key("USER_DISABLED_FEATURES").Strings(",")...)
 	Admin.ExternalUserDisableFeatures = container.SetOf(sec.Key("EXTERNAL_USER_DISABLE_FEATURES").Strings(",")...)
 }
diff --git a/modules/setting/admin_test.go b/modules/setting/admin_test.go
new file mode 100644
index 000000000..c0b4dfff6
--- /dev/null
+++ b/modules/setting/admin_test.go
@@ -0,0 +1,32 @@
+// Copyright The Forgejo Authors.
+// SPDX-License-Identifier: MIT
+
+package setting
+
+import (
+	"testing"
+
+	"code.gitea.io/gitea/modules/container"
+
+	"github.com/stretchr/testify/assert"
+)
+
+func Test_loadAdminFrom(t *testing.T) {
+	iniStr := `
+	[admin]
+	DISABLE_REGULAR_ORG_CREATION = true
+  DEFAULT_EMAIL_NOTIFICATIONS = z
+  SEND_NOTIFICATION_EMAIL_ON_NEW_USER = true
+  USER_DISABLED_FEATURES = a,b
+  EXTERNAL_USER_DISABLE_FEATURES = x,y
+	`
+	cfg, err := NewConfigProviderFromData(iniStr)
+	assert.NoError(t, err)
+	loadAdminFrom(cfg)
+
+	assert.EqualValues(t, true, Admin.DisableRegularOrgCreation)
+	assert.EqualValues(t, "z", Admin.DefaultEmailNotification)
+	assert.EqualValues(t, true, Admin.SendNotificationEmailOnNewUser)
+	assert.EqualValues(t, container.SetOf("a", "b"), Admin.UserDisabledFeatures)
+	assert.EqualValues(t, container.SetOf("x", "y"), Admin.ExternalUserDisableFeatures)
+}
diff --git a/release-notes/8.0.0/fix/3904.md b/release-notes/8.0.0/fix/3904.md
new file mode 100644
index 000000000..f1a934081
--- /dev/null
+++ b/release-notes/8.0.0/fix/3904.md
@@ -0,0 +1 @@
+- a v7.0.0 regression causing `[admin].SEND_NOTIFICATION_EMAIL_ON_NEW_USER=true` to always be ignored.